Marketing PlanMSN-prepared nurses must be prepared to market

Marketing Plan

MSN-prepared nurses must be prepared to market themselves to others so that the key characteristics and contributions of their expertise and the role are recognized and valued in the healthcare environment. The purpose of this assignment is to develop a marketing plan for your chosen advanced nursing practice role. As you prepare this marketing plan, develop this presentation as if you were explaining the advanced nursing practice role to a potential employer who may be unfamiliar with the role. You will educate your audience on the value you bring to the healthcare team. This assignment will be prepared as a 7-10 slide PowerPoint presentation meeting the following criteria.

Directions:

  1. Examine the advanced nursing practice role for which you are being prepared (NP) and briefly describe the role including the history of the role, education and certification, and major functions of this role.
  2. Create a marketing plan to support your value to the healthcare team. You will need to look at the literature beyond nursing. Address each of the 4Ps to market your advanced nursing practice role.
  3. Investigate at least two of the Central and Core Competencies (i.e., Direct Clinical Practice, Guidance and Coaching, Consultation, Evidence-based Practice, Leadership, Collaboration, Ethical Decision Making) described in Hamric’s Integrative Model of Advanced Practice Nursing and how these competencies can influence and advance healthcare.

Your presentation must be presented in a single PowerPoint presentation. The presentation must be between 7 and 10 slides in length, not including the title and reference list slides. The presentation must use proper APA formatting as directed in the APA Publication Manual, 6th edition formatting, including title slide and reference list with properly formatted citations in the body of the presentation. You will record this as a voice-over PowerPoint. This must be at least 10 minutes in length.

To view the Grading Rubric for this Assignment, please visit the Grading Rubrics section of the Course Resources.

Assignment Requirements:

Before finalizing your work, you should:

  • be sure to read the Assignment description carefully (as displayed above);
  • consult the Grading Rubric (under the Course Resources) to make sure you have included everything necessary; and
  • utilize spelling and grammar check to minimize errors.

Your writing Assignment should:

  • follow the conventions of Standard English (correct grammar, punctuation, etc.);
  • be well ordered, logical, and unified, as well as original and insightful;
  • display superior content, organization, style, and mechanics; and
  • use APA 6th edition format.
  • Please see the Writing Center located in the student portal for assistance with writing, APA, and online communication.
  • For assistance with PowerPoint audio, please visit Microsoft Support

Expert Solution Preview

Introduction:
Marketing oneself is an important aspect of any profession, including nursing. For MSN-prepared nurses, it is essential to develop a marketing plan for their advanced nursing practice role. As a medical professor, I have designed an assignment for college students to create a marketing plan for their chosen role, which will help them articulate the value of their role and its contributions in the healthcare environment.

Q: What is the purpose of the marketing plan assignment for MSN-prepared nurses?
A: The purpose of the marketing plan assignment for MSN-prepared nurses is to help them develop a plan to market themselves to potential employers and articulate the key characteristics and contributions of their expertise and role in the healthcare environment. It will also help them identify the major functions of the advanced nursing practice role and its history, education, and certification requirements.

Q: Describe the requirements for the marketing plan assignment.
A: The marketing plan assignment requires college students to prepare a 7-10 slide PowerPoint presentation that includes the advanced nursing practice role they are being prepared for (NP), history of the role, education and certification, major functions of the role, and a marketing plan to support the value they bring to the healthcare team. The presentation must use proper APA formatting, including a title slide and reference list with properly formatted citations in the body of the presentation. The presentation must also address the four Ps of marketing and at least two of the Central and Core Competencies described in Hamric’s Integrative Model of Advanced Practice Nursing. The presentation must be at least 10 minutes in length and be presented as a voice-over PowerPoint.

Q: How will the marketing plan assignment benefit MSN-prepared nurses?
A: The marketing plan assignment will benefit MSN-prepared nurses by helping them articulate their expertise, value, and contributions to potential employers in the healthcare environment. It will help them identify the major functions of their role, its history, education, and certification requirements, and the four Ps of marketing. It will also help them understand the Central and Core Competencies of advanced practice nursing, which can influence and advance healthcare. By completing the assignment, MSN-prepared nurses will be better equipped to market themselves and their role in the healthcare environment.

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