Case study: Marketing Transformation at MasterCard (Gupta, Reddy, and Lane 2017) Preparatory Assignment: 1. What is Raja trying to do and why? The Priceless campaign was very successful for almost two decades, so why change it? What is the problem that Raja is trying to solve? (about 1 page) 2. Most companies use digital marketing. What is unique about MasterCard’s “digital engine” approach? (.5 to 1 page) 3. Are MasterCard’s marketing programs working? What are the factors you would take into account to determine the return on investments on these marketing programs? (1 to 2 pages) in Word, font size 12, single spaced
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